What is the importance of logo for your business?

If you want to know why companies would invest big money on logos, it is because they understand the importance of logo. How logo designs affect our businesses?

Today, you are going to learn everything there is to learn when it comes to the importance of a logo. Here are the reasons.

1. It shows your identity as a brand

Logo design serves as the foundation for the narrative that your brand sets. All from colors, shapes, tones and fonts- they all influence the customer’s emotions. Logo communicates your story to customers so that they understand the value you can offer to them.

For example, the famous Nike logo is clear: it symbolizes speed, movement, power and motivation. LEGO’s logo which contains bright colors and a playful font shows that it is meant to attract kids. PETRONAS, a national oil and gas company has a basic structure that embodies nuances of an oil drop and a typography ‘P’. The triangle is also an essential element to define directional movement and dynamic. The color is emerald green, an obvious reference to the sea from where oil and gas are drilled.

2. Powerful first impression

People are naturally attracted to interesting design and color. That goes the same way to a company’s logo. You want to create a powerful first impression that will draw your customers to know more about your product. It also invites your customers to get to know you.

Do you offer car accessories products? Do you provide financial advice for startups? Your logo introduces your company as an authority in your professional field.

3. Stand out from your competition

Certain symbols represent certain industries or products. For instance, how often do we see beauty companies displaying a woman’s head, eyes or lips in their logos? Very often. A well-designed logo should reflect who you are, but it must also stand out from your competition.

Kelly’s is a beauty products shop that doesn’t have what a beauty companies logo usually has. Instead, it differentiates from its competitors by having a bird on its logo which symbolizes power, creativity, simplicity, and empowerment. The logo unconsciously tells the customers that the company provides a unique kind of beauty. One that is powerful and liberating.

The Java Break is also different than most coffee shops. Most, if not all, can relate to how we appreciate coffee that goes a long way. From picking the right beans to brewing it correctly- and that’s what the logo tells.

4. It promotes brand loyalty

Do you ever felt that you want to buy a product from the same brand over and over again, because you know you can trust that brand? As your brand grows, your logo will become more familiar to more customers. This familiarity is what makes your brand trusted. This is another crucial importance of logo.

Brand loyalty is essential for every business that wants to go far. This shows the immense importance of logo. A recognizable and familiar logo massively helps towards building brand loyalty.

5. Memorable and universal

Humans are visual creatures. Even if some customers do not remember your brand name, they will likely recall the colors and feels of the logo to remind them. Logos are a point of identification, they’re what customers remember to recognize your brand.

Moreover, logos can be almost everywhere- cards, products, buildings, delivery vans and so on. Logos should be a universal element of your brand. The more customers see your logo, the more they will remember you.

Conclusion

If you are starting up a new brand, or wanting to redesign an existing logo, then you should think your logo through. A good logo is a great investment in the long run. If you are looking for high quality logo, you can get it here.